Retailers are increasingly using AI emotion detection cameras to monitor shoppers’ ‘subliminal reactions’ in order to target advertisements.
Director of Big Brother Watch, Silkie Carlo, said:
People are right to feel unnerved by emotion tracking. Most people don’t want to be judged by machines as they walk down the street or go shopping. It makes people self-conscious about how they appear and anxious about what data will be derived from their expressions. Increasingly, people will see electronic adverts targeted at their emotions, which not only erodes the private sphere but puts everyone at risk of manipulation and data exploitation.
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