Members of the public shopping at Southampton’s Westquay are to have their movements tracked by security cameras utilising artificial intelligence in order to analyse their behaviour and shopping habits
Director Silkie Carlo said:
“Many shoppers will be shocked to know that surveillance cameras could be tracking them and their families around the shopping centre.
“If Westquay wants to give customers ‘what they really want’, they should give them the information and choice about this sort of tracking.
“There are easier ways to find out what kind of shopping experience customers want without compromising their privacy and dignity, and covering the shopping centre with AI surveillance.”
Bournemouth Daily Echo – Westquay shopping centre using AI to track customers