Yahoo! News – UK shops are using “Orwellian” facial recognition

Big Brother Watch Team / October 24, 2025

Sainsbury’s, the UK’s second largest supermarket chain, has begun a live facial recognition trial in two of its stores in Sydenham and Bath. Commenting on this expansion of retail surveillance, Big Brother Watch said that the use of this technology is “Orwellian”, “deeply disproportionate” and “invasive”.

Yahoo! News – Which UK shops use facial recognition on customers?

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