We drove the world’s biggest ad van around Asda stores trialling facial recognition.
Asda’s trial of live facial recognition surveillance is Orwellian in the extreme and we believe it’s likely to be unlawful – that’s why we’ve also just submitted a detailed legal complaint to the UK’s data watchdog.
We’re campaigning to #stopfacialrecognition – donate to our vital work today: https://bigbrotherwatch.